This is usually because the product or service they work with is very dry and only understood by select people in a relatively defined or tight market place or industry sector.

As you can imagine it is hardly the case that people get of bed in the morning thinking wow isn’t wire B109476 or aren’t ERP systems exciting. In fact if you mentioned such things in a conversation many people would think what the heck is that and they definitely wouldn’t be a topic of conversation you would want to bring up at a party or social gathering.

This in essences leaves the question as to how companies of this nature promote products to wide audiences using viral video. Well the secret for companies with out a strong brand presence is creating something that everyone can relate to. For example some of the most popular types of videos on YouTube are parodies because people can relate to them very quickly.

The video below was created by a company who sells ERP systems and as you can see the video relates closely to a popular UK and US TV series.

More interestingly this company has taken an episodic marketing approach to the campaign. So they are not committed to one video but rather a whole series of them. This in turn will keep people coming back and allows the company to vastly improve their presence online.

The video is also funny and with any viral video this is one of the key components.

If you like this video than you can sign up for the others at the official mini site. You can view old episodes and sign up for alerts for new episodes.

Benefits of Online Video Marketing

1. Cuts through Clutter: A video marketing campaign that focuses on defining a problem, discussing solutions, and helping out people ” woven together with a focus on your brand cuts through the hard-core sales clutter that people see on the web every day.

2. 365-24-7: Unlike most marketing campaigns, an online video marketing campaign lasts forever. You pay the cost just once, but it stays online forever, and garners more and more hits as time passes.

3. Cost Effective: If executed properly, an online video marketing campaign will bring greater ROI than any other medium.

How to get started?

1. Create a Video: The first step is to create a video that has information that your prospective customers are looking for. For example, a video about ” How to Bake a Chocolate Cake? - is a very good start for companies like Hersheys, which can use such a video to promote sales of its bakery ingredients.

2. Create a YouTube Channel: If you are just starting out ” YouTube is a great place. Create your own channel, and upload your videos there. Have a few friends comment and get a conversation going. People are interested in seeing what others have to say about something, and that helps them form positive opinions about you.

3. Have your brand displayed prominently: Let the video itself be focused on content, and being useful to the reader. For branding purposes, have your company logo displayed prominently somewhere on the screen.

4. Link back to your site: End each video by enticing users to visit your website for more information.

5. Use your own Website: Start with YouTube, as it is easy and popular - but dont end there. Have videos on your own website too, this will increase the amount of time; people spend on your website.

6. Offer Multiple Resolutions and Formats: Allow people to download videos from your website, so that they can view it multiple times. Also, allow multiple formats, as different people have different viewers. While high resolution movies are great, they become bulky, and difficult to download - for people with slower connections. Include a low resolution ” smaller format for such people.

Common Pitfalls of Online Video Marketing

Keep these two things in mind, as they are the number one reasons online marketing videos fail:

1. Create Useful Content: Your content should not be a sales pitch. In order to sell something, you need to first provide useful content, if you dont have useful content ” then you wont get very far.

2. Create a Campaign, Not a Video: You need to create a series of videos and promotional content ” published regularly, in order to get noticed. A stand alone video ” no matter how good it is ” will just not do the trick.

To learn more about online video marketing and dominating keyword search engine rankings easily with online video visit the Traffic Geyser website. Samuel Awosolu is a freelance writer on social media and online video marketing.

With fifty-two percent of online content being in the form of video, video marketing makes a lot of sense. This is because an individual would rather sit back and watch a video than read the words on the page. You can take your video promotion and reach a lot of people who are incredibly interested in what it is you are offering. If they see a web-page full of text about your product or business, they may bypass it, but give them a video and they may stick around for a while.

The goal behind this is to reach as many web surfers as possible. That is why a program like Traffic Geyser is important. They provide video submission software that can create podcasts and submit to social networking sites, blogs, and social bookmarking sites. This is very important because exposure to millions of people is something that is priceless, especially if you dont have to spend thousands of hours of time doing it.

Another thing that is very important is that you can market your website for a great price. Not everyone has money that they can throw around, especially when the economy is rough. However, there are those who do throw it around, but then they have no idea why their bottom line is not doing so well. If they would take time to think about how to reduce their marketing costs instead of spending money on whatever, they may see an improvement in their bottom line.

Through video marketing, the largest part of the market is able to see your video. This is because of the intrigue that comes with videos. They put a face to the people and the company behind that video.

Another thing that is quite fascinating about video promotion is that you are more or less blasting out your video the same way anyone does with article marketing software or search engine registration software. This explains how it is so many videos are able to find homes all over the web because, lets face it, no one really has the time to have a successful business and spend thousands of hours of work on submitting videos to hundreds or thousands of sites. If they want to be successful, time needs to be spent on making the other areas of the business run.

Here are the things that video submission software will do: Submit your video to social bookmarking sites, social networking sites, and blogs. You can also create a podcast out of your video. In other words, if the website has a place for video, your video can reside there.

Now, for what will happen once your video is submitted to these sites, youll be quite pleased. First, individuals will see your video and they will watch it. If they are within your target market, which they should be because your video can usually be found doing keyword searches, youll find that your traffic will grow. This is because the people watching your video are interested in your video, which, in turn means your business has interested them.

Just keep in mind that the Internet gives you access to millions of people on the web and they are willing to spend money on something that will make their life easier. This just goes to show how powerful video marketing really is and how strong a good video submission software like Traffic Geyser can be.

Looking to dominate the first page of Google in a day? Click the blue text in this paragraph right-now for a Free 30-day trial of Traffic Geyser, the world’s #1 video marketing software!

I thought I’d write up this short guide after reading a bunch of complicated video marketing guides on various forums. Video marketing just means that you will be uploading videos to popular video sites and using them to promote your website. You can make money from parked pages, affiliate landing pages, the possibilites are literally endless. This is extremely whitehat until the end of the guide, where you can choose between blackhat promotion and whitehat promotion. With this method you can be getting 1000’s of visitors to your websites daily.

Step 1) Write an article and then post it to your blog. (You could just post the video you make, but that’s not good for SEO purposes).

Try posts like; how to decontaminate your toilet, how to stop old dogs from peeing everywhere, how to find a mate fast, or something similar (less stupid) to that.

Then you’ll want to add a bunch of adsense and affiliate links to your blog, or just use a landing page. The more visitors you get from your video, the more money you’ll make in theory.

2. Video tape yourself, or your computer as you complete the task you wrote about in For this article, I would basically just read off of this page into my microphone, and have me scrolling up and down the page frantically as if to make the video interesting. Or to make things interesting I could go to Azoogle Ads, or some other affiliate network and show you the sign up process.

Popular softwares to use would be hypercam, camtasia, camstudio, or maybe fraps.

3. Open your video in some sort of video editing software once you’re done. I prefer to just use windows movie maker since the editing process is very simple.

4. If you want, and you haven’t already than you can narrate your video now. I usually just read my articles as I go through the video in windows movie maker. Obviously you shouldn’t read parts of the article that say things like, “click here to get a free ipod” since you can’t give people links in videos. However, you can add annotations with urls, or add urls in the description of your videos.

5. Add a watermark to your video, with the url of your website. This way, if it’s shared on other websites then there will always be the url of your website for everyone to see. When you upload your videos to youtube, you can include direct links to your website/blog post telling people that they could read more about it.

6. Now is the crossroads between white and black hat. You could just let your videos sit there.. or do something worthwhile (I have no idea). Or you could go the black hat rout and just use software like Tube Automator to inrease the traffic to your videos.

This method with get you lot’s of visitors with a bit of work, and lots of persistence. The more videos, the more views, the more subscribers, the more clicks, the more conversions, and the more profit. Good luck promoting stuff with videos guys!

According to Breon Snowdon, MD of the award winning Surrect Media design and production company based in the UK

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

The term viral refers to the way this form of media can find its way around the internet in a very short space of time, just as a virus can be spread often totally under the radar.

Even the big G recommends that business get on the back of this ever growing in popularity media sensation.

Google’s UK managing director believes that companies need to go further than just having a website to truly embrace the internet, and must consider innovative ways to promote themselves online.

Of course some would argue that this statement is just to increase the use of Google video hosting.

Mark Howe said that businesses increasingly need to use blogs and sites such as YouTube as marketing tools, and should be using TV campaigns more often to drive customers to their sites. (source IT news).

If you want an alternative way to drive business to your website or even to increase your brand awareness then a internet video marketing campaign may be the way to go for your business.