We have all heard about the spread of computer virus but what on earth is a viral video marketing campaign?

According to Breon Snowdon, MD of the award winning Surrect Media design and production company based in the UK

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

The term viral refers to the way this form of media can find its way around the internet in a very short space of time, just as a virus can be spread often totally under the radar.

Even the big G recommends that business get on the back of this ever growing in popularity media sensation.

Google’s UK managing director believes that companies need to go further than just having a website to truly embrace the internet, and must consider innovative ways to promote themselves online.

Of course some would argue that this statement is just to increase the use of Google video hosting.

Mark Howe said that businesses increasingly need to use blogs and sites such as YouTube as marketing tools, and should be using TV campaigns more often to drive customers to their sites. (source IT news).

If you want an alternative way to drive business to your website or even to increase your brand awareness then a internet video marketing campaign may be the way to go for your business.