How Can You Promote Technical Products with Viral Video?
This is not a dilemma faced by many as most very technical companies don’t attempt buzz marketing campaigns such as viral videos.
This is usually because the product or service they work with is very dry and only understood by select people in a relatively defined or tight market place or industry sector.
As you can imagine it is hardly the case that people get of bed in the morning thinking wow isn’t wire B109476 or aren’t ERP systems exciting. In fact if you mentioned such things in a conversation many people would think what the heck is that and they definitely wouldn’t be a topic of conversation you would want to bring up at a party or social gathering.
This in essences leaves the question as to how companies of this nature promote products to wide audiences using viral video. Well the secret for companies with out a strong brand presence is creating something that everyone can relate to. For example some of the most popular types of videos on YouTube are parodies because people can relate to them very quickly.
The video below was created by a company who sells ERP systems and as you can see the video relates closely to a popular UK and US TV series.
More interestingly this company has taken an episodic marketing approach to the campaign. So they are not committed to one video but rather a whole series of them. This in turn will keep people coming back and allows the company to vastly improve their presence online.
The video is also funny and with any viral video this is one of the key components.
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